If you want your business to grow and
appear, some steps need to be taken. And being on Google My Business is one of
the most important steps to a company’s success on the Internet, especially for
customer service companies and physical stores.
It is very important to take advantage
of every opportunity Google My Business offers. Many people still do not know
all the possibilities this amazing tool allows to do. Undoubtedly, making the
most information about your business available on the internet will bring you
closer to your potential customers.
People use Google as their primary
search engine for all their everyday needs: products, services, and everything
they need. That’s where they look.
And if someone types in your business
on Google, are you sure they’ll be found? Many opportunities can be missed like
So, besides having a good website and
hiring better website hosting, you need Google My Business to definitely
improve SEO and put your business on the internet map.
Created in 2004 with the goal of
unifying many features that already existed in both Google Plus and Google
Places, Google My Business brings together many amazing tools in one place.
The combination of these features
allows entrepreneurs to more effectively spread within Google tools, generating
more organic search results.
Among the advantages of using Google My
and a special highlight of your business on Google:
By registering, the person you are looking for will find a variety of
relevant information about your business, such as photos, videos, address,
opening hours, and more;
greater interaction with customers: There will also be a comment area
where you can answer your customers’ questions, as well as post photos of your
the reach of your business: You can have a
broader understanding of where customers are researching your business and how
they came to you;
a data report:
You will have available reports containing various relevant search information
regarding your company;
mobility in editing information: It makes a lot of difference if you have to be around all
the time and don’t have time to stop in front of a computer to update your
business data or get feedback.
But one of the most interesting things
about Google My Business is its interaction with Google Maps.
to use Google My Business
The Google My Business offers a number
of tools and resources that allow to marketing your business on the Internet.
This tool is extremely important for those who own a physical store or work
with customer service and want to promote their business.
Imagine a typical consumer. He’s on the
street, just left a meeting or something in a neighborhood he’s unfamiliar
with. It is lunch time and he begins to feel hungry. As he is in a place he
doesn’t know, he begins to wonder where he is going to eat.
Let’s say he wants to eat in a
self-service restaurant. He picks up his phone, logs in to Google, and types in
“self service restaurants ‘neighborhood name’ ‘city name’”.
Let’s say you happen to have a
self-service restaurant in the same region. If you’re in Google Business, they’ll
have access to your restaurant information:
it is open or closed;
location and route to get there;
and videos of the place;
such as average prices, if the place is casual, etc
about the place posted by users;
and contact information;
Access to the social networks of your
restaurant, where he can have access to menus and other information.
And much more. This makes it easy for
the customer to contact you in an extremely easy and friendly way.
Not to mention that, according to
Google itself, companies that have registration and make their information
available tend to be considered more respected by consumers. And this is what
you’re looking for, right?
Many consumers ask questions directly
on Google. These questions are visible to everyone. A big mistake is not
answering these questions to answer the customer’s doubt.
In addition to the customer who did not
have the question answered, you still lose the chance to help other customers
who may have the same question and are there seeing the question with no
Another big reason is that you can
leave a bad impression about your business if no one answers customer
questions. It is for this and other reasons mentioned above that we recommend
that all companies be part of Google My Business.
This interaction with the customer is
very positive. By helping your customer answer their questions, you can build a
relationship of trust and further strengthen your connection with them.
According to Google, companies that add
photos to your listing on Google Maps receive 42% more driving directions and
35% more clicks to visit their website than other companies.
and strategic information
The Google My Business provides a
number of reports and insights that allow you to better understand the behavior
of customers looking for your business or service on the Internet.
The obvious advantage is that with this
information you can better focus your efforts on what your customers are
looking for. In addition to having access to the number of customers who saw
your business on Google and other information that allows you to measure the
performance of your audience.
Every month you will receive a report
via email that will allow you to understand your audience and keep track of
everything that happens to your business on the internet.
A very interesting feature for those
companies that work with delivery or customer visit is the delimitation of the
coverage area. Through this feature you can only show your business to
customers who are within the area covered by the business.
For example, if you work with delivery
only for one city, you can delimit your area so that the company is displayed
only by customers who are within the city of operation.
You can delimit by state, city, or zip
code. It’s important to note that the system no longer allows you to delimit by
distance around your business, this option has been removed by Google My
The Google My Business is a fantastic
tool for those who have a physical company. This Google product allows you to
provide potential customers with all the information they need to find your
business through search results.
Not only that, Google My Business
provides feedback and a wealth of information that is extremely helpful in
helping you make business decisions.
If you need help getting you’re website to rank the best on the google maps you might consider a local search engine optimization agency to get your maps done for you. If you live in south London for example, you might consider a Surrey SEO company as they will be able to advise you on your google maps and other advice regarding your ranking on google. Remember, there is a lot of variable that go into getting high on the maps and ranking organically.
We hope you found this information helpful
and if helps you grown your business.